Thursday, November 1, 2007

Models Lose Jobs to Holograms (now they'll really starve)

Target, Inc., not content with mere humans modeling their trendy inexpensive threads, has decided that their clothes will be better represented by high definition holographic projection. Maintaining their ultra-hip image Target's Nov. 6th and 7th fashion show at Grand Central Terminal will be be a fashion first, sort of. What will be new is this show will feature just 3D-virtual clothes that dance around and interact with each other(and no fashion models at all).

Kate Moss as a Holographic Model
This technology isn't new it just the application that is inventive. Musion Systems, Ltd., a UK company, has engineered the light show for Target. The show will be replayed every ten minutes for 12 hours straight. Thus democratizing the exclusivity of fashion shows while saving thousands and reaching millions over the two day event. Average show costs run upwards of $200,000, and last 15 minutes.

Musion filmed the models in the clothes then digitally removed the human parts (so I guess the models aren't done away with completely but I can't see them) and project the HD video images using an old world magic trick, a technique that used mirrors. Musion uses foil sheets instead of glass mirrors. This certainly makes things a bit less cumbersome.

Target, with this approach makes it easier for customers...sorry 'guests' envision themselves in these pieces. But it may have the reverse affect of creeping them out. Halloween is over guys headless models would have worked better last month.